Juxtaposition 1 - Week 6

Juxtaposition is an act or instance of placing close together or side by side,especially for comparison or contrast. Designer usually send their message across juxtaposition. It also consists in creative processes.


Juxtaposition usually ‘turning’ something familiar to something less familiar or vice-versa. Then, the conflict between left brain and right brain happens. The analogy divides to metaphor and similes. Metaphor is a figure of speech in which 2 different things  are linked by some similarity. Metaphors occur, when 2 different ideas are being connected in imaginative ways and agreed to be dissimilar at first. On the other hand, similes is using 'as' or 'like'. So, it is quite easy to differentiate between metaphor and similes.

David Macaulay is an illustrator. He  relives the winding and sometimes surreal journey toward the completion of Rome Antics, his illustrated homage to the historic city. He went to Rome and showed how to communicate with tourist to enjoy Rome. His illustration illustrated about OLD and NEW.


Question
Juxtaposition is used in many advertisements in order to get a point across. Can you think of any advertisements which use juxtapositioning?


Analogies : Logical ( Duck - hovercraft, whale - submarine and etc.)

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so. 

We're at a unique moment in history, says UK Prime Minister Gordon Brown: we can use today's interconnectedness to develop our shared global ethic -- and work together to confront the challenges of poverty, security, climate change and the economy. The symbolic photograph showed that how we change the world.








                                                                                                        - Done by Ang Gaik See (Jesspi)